Creating an identity.
Strong brands grow deep roots. Working from a position of authenticity, we design and develop a multi-layered brand architecture to engage and delight complex audiences today and as your business flourishes.
Our Services
Visual Identity
We develop cohesive visual systems—from brands to spaces—that are authentic, identifiable and relatable.
Place Branding
Place-based strategies highlight the distinct character of your locale and foster genuine connection with the communities you serve.
Events & Activations
From modern street fairs, festivals, to creative, community gatherings, we lean deep into your local DNA to increase your foot traffic and support your local business community.
Signage & Wayfinding
Praxis designs signage and wayfinding systems to ensure people know where they’re going and we want them to feel good getting there too.
Asset Development
We thoughtfully design in-hand, OOH, digital collateral, and media to support cohesive, effective brand communication.