Park to Broad Wayfinding
Praxis Placemaking Studio designed and fabricated a branded signage and wayfinding system for Philadelphia's Park To Broad Arts & Business District, creating a compelling visual identity that draws visitors from nearby events into the neighborhood.
Signage & Wayfinding
Placemaking
Brand Assets
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With an estimated 1.5 million tourists expected in Philadelphia during summer 2026 — including major events like the FIFA Fan Fest — the district needed place-specific wayfinding that could welcome visitors, celebrate America's 250th anniversary, and build lasting community identity within a tight timeline and budget.
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Drawing from the Park To Broad brand assets, Praxis developed a suite of wayfinding icons for retail, bars, and restaurants, incorporating QR code integration alongside a two-tier signage strategy: "leader" signs positioned on border arterial streets and "breadcrumb" signs that guide visitors deeper into the district.
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Park to Broad captured and drove footfall through this district during the 2026 mass events — ultimately driving increased ped counts, incremental sales to ratepayers and merchants, and associated tax revenues to the city.
