With an estimated 1.5 million tourists expected in Philadelphia during summer 2026 — including major events like the FIFA Fan Fest — the district needed place-specific wayfinding that could welcome visitors, celebrate America's 250th anniversary, and build lasting community identity within a tight timeline and budget.

Drawing from the Park To Broad brand assets, Praxis developed a suite of wayfinding icons for retail, bars, and restaurants, incorporating QR code integration alongside a two-tier signage strategy: "leader" signs positioned on border arterial streets and "breadcrumb" signs that guide visitors deeper into the district.

In collaboration with local fabricators Custom Reclaimed and Vinyl Creations, we delivered colorful, durable wayfinding signs that inject a bold color-pop into the district's streetscape and are flexible enough to be repositioned throughout the district as activation needs evolve.