The days are long gone when you could work a full time job while paying college tuition and saving money for your white-picket-fence dreamhouse. We can look at stats all day but when the data is overwhelming it’s hard to fathom just exactly what the housing crisis looks like.
Luckily enough, three poignant pieces from the Swedish creative agency, BBDO, physically embody what the housing crisis looks like today, and we couldn’t be more inspired to see public art and placemaking used as a social lever. Working alongside Riksbyggen, a Swedish developer, and as a response to housing policy reform in the country, the creative agency deployed a clever, tongue-in-cheek campaign with socio-political overtones.
Photo by Jakub Żerdzicki on Unsplash
What these houses do best is use physical experience as a means to convey complex data.
They designed and constructed three micro-homes (ranging from 1.9 square meters to 4.5 square meters) based on what a working twenty-five year old can afford. Sitting (not lying down because quite frankly there isn’t enough room) in one of the three homes personifies the impact of affordability and the reality of what young adults can invest in.
What these houses do best is use physical experience as a means to convey complex data. We’re always trying to think of ways in which public space can speak to larger ideas of identity and narrative, and this project is a perfect example of doing just that.